Philip Rivers Signs on as Prudential California Realty Spokesperson
Alright Philip. Way to work the sponsorship deals!
San Diego’s quarterback, Philip Rivers, is the new face for the team at Prudential California Realty, having agreed to become the company spokesperson. As a 3-time Prudential California Realty client, Rivers is more than just a paid endorsement, he’s the real-deal, a highly complimentary customer of the service he received in all three real estate transactions from Prudential California Realty.
The leader of the division-winning San Diego football team understands the importance of earning trust through performance. “The great thing about Prudential California Realty is that you get the personal attention of a local company and the powerful, proven skills of a worldwide leader - that’s a winning combination. It gave my family a level of comfort and confidence in our transactions,” said Rivers, who has purchased two homes and sold one through Prudential. “It’s such a great feeling when you find your dream house, or sell your existing house.”
The football star’s testimonials will be featured in the company’s advertising and in radio spots on their open house radio show. A webcast interview with Philip Rivers is currently featured on the Prudential California Realty website at www.prudentialcal.com, and the realty company will be giving away a variety of autographed football merchandise through an 11-week print and website-driven promotion that began in June.
With Prudential offices covering the Central and Southern California region from San Luis Obispo to San Diego, Philip Rivers as spokesperson should prove to be a spectacular addition to the company’s overall communications efforts.
“We are thrilled to have Philip as a spokesperson and most importantly as a client,” said Steve Rodgers, president and CEO of Prudential California Realty. “We take great pride in the services we offer and it’s wonderful to have someone as respected as Philip give a firsthand account of his experience buying and selling a home through Prudential.”
Prudential California Realty, established in 1985, became the first franchise of Prudential Real Estate Affiliates in 1988. Today, the company has grown into one of the top five brokerages in the nation, with over 90 offices, 4,600 sales associates and nearly $19 billion in sales in 2006. Prudential California Realty is proud to be a member of HomeServices of America, Inc., a Berkshire Hathaway affiliate.
Posted: July 16th, 2007 under Player News.
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